A01 - Analyse a Magazine Advert

The adverts I am going to analyse have been featured in the November 2011 issue of Glamour magazine. Glamour the most popular women's magazine in the UK.

This advert for DKNY is targeted at teenagers and women. I would say that because of the DKNY brand, it is featured towards older teenagers and women more because it would be expensive. The model herself isn't actually holding the perfume bottle, which when you first see the advert is quite random, but as you look to the bottom, you see that they have based the packaging of the perfume bottle on an apple. They have chosen a model to front their campaign, as it will have a greater effect on the audience, wanting them to see a beautiful person buy it, will encourage them to purchase it as some may believe that it will make them more beautiful. The facial expression on the model shows that she has just eaten the apple, looked up and seen someone she desires, as she has got a slight smolder in her eyes. Her body language suggests that the fragrance is meant to portray seduction, as her eyes are looking directly into the eyes of the viewer, seducing you into buying the product. The whole advertisement has a gold colour scheme running through it, to match the name of the product. Therefore the creators have decided to use a blonde model to accentuate the gold theme. The gold theme can also portray winning, as gold is used as the top prize for awards, suggesting that this fragrance is the best frgrance around. The light in this image is actually coming from behind and infront of the model, the lighting from behind gives the model an angel-like glow, making the advert look heavenly. The light also comes from the front, so that the model is lit. The lighting draws you to the model because of the subtle light band thats around her.There isn't a slogan for this advert, but at the bottom there's a small tag line that says 'Join the core club,' this is a pun on the use of an apple for the design on the bottle, as the core is the part in the middle of the apple. The font is the same as the logo of DKNY, and this font is used throughout all of their advertsing campaigns and throughout their company. The colouring of the font on here is neutral as it is white and gold, fresh colours that are easy to read. The font itself is normal and bold, giving some parts a chance to stand out a bit more, and make more of an impact. A mid shot has been taken of the model, but you can only really see from her shoulder up, as the graphics of the apple below cover the rest of her. They want you to see the detail of the model that's why a mid shot has been used. It's got some distance so her face doesn't overpower the advert, but it's close enough so that you can see the models expression. The shot has been taken at eye level, so it looks like the model is looking into your eyes, persuading you to buy the product. In the image of the actual perfume bottom at the bottom, buildings in New York have been reflected into it, telling us that this image is meant to have been aken in New York, and it also represents the brand, as DKNY stands for Donna Karen New York. Facebook and Twitter icons have been used to make you follow them online. At the time of production there may have been a competition being held on Facebook or Twitter.

This advertisement has a small flap on the left hand side that you can peel open and there is a piece of paper with the scent underneath it. Advertisers do this to tempt you inot buying the product, as if you smell a bit of it first you remember it and you make yourself want to buy it. The image on this advert is a close up of some apples and then the fragrance bottle. Here the company is relying on the product alone to sell itself rather than having a famous model on the front. The text on this advert is the same as the previous one, apart from there is no mention of social networking sites. This hints that this advert may have bene used for a magazine thats targeted at older readers, rather than than teenagers and young adults that tend to use social networking sites more. The companies website has been used on this, which again highlights that this advert may have been produced for an older audience. The water droplets on the apples suggest that the fragrance is going to smell fresh and light. Usually perfumes that have a stronger smell have a darker advertisement.

Here is what you would see if you lifted the flap up to smell the fragrance. You can see at the top that there is a little stamp which has a resemblance to the sticker that you see on an apple. Underneath that there is text that says, 'Take a special bite!' this suggests that the perfume is like nothing you've ever smelt before, and thats its a one of a kind. There is also a small bit of text at the bottom telling you that there is a collection of frgrances that are inspired by apples.